A cleaner, more confident brand system for Sparc.
Art Direction | Product design | UX/Web/Graphic Design
The Challenge
Sparc operates in a highly technical industry where trust, clarity, and credibility are everything. Their previous branding and website lacked the modern feel and strategic messaging needed to properly communicate their expertise.
Brand Refresh
Refining the logo for improved readability and consistency
Developing an updated color palette with stronger contrast and modern tones
Website
Restructuring the site architecture and messaging to better communicate Sparc’s value proposition
Old website
New website
