Hi. I'm Bert.
I’m a senior UX designer and UX lead with fifteen years of experience making complex digital experiences clear, for clients from cloud platforms and life sciences manufacturers to fintech and defense tech startups.
I work across the full process, from research and information architecture to prototypes, testing, and design systems. I’ve also built and led a design department from one person to six.
I care about the thinking as much as the making. Good design has to work, scale, and earn trust.
Outside of work I’m a husband and dad of two and an amateur musician and woodworker. Those things keep me creative in ways that a screen never quite can.
SKILLS
Information Architecture · Wireframing · Prototyping · Usability Testing · UX Audits · Design Systems · Responsive Web Design · Figma · Design Leadership · Adobe CC
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EXPERIENCE
Manager of Interactive | Altitude Marketing
SEPT 2022 – PRESENT | EMMAUS, PA
- Lead UX/product design for client digital products, directing design from research and wireframes through high-fidelity prototypes and final delivery.
- Manage a cross-functional design and development process, aligning UX decisions with business objectives and client goals.
- Built and managed 20+ sites that generated over $1M in qualified lead value
Senior UX Designer | Altitude Marketing
SEPT 2020 -SEPT 2022 | EMMAUS, PA
- Designed end-to-end UX flows from low-fidelity wireframes to high-fidelity prototypes for multiple client web products.
- Conducted UX audits across client accounts, identifying usability issues and recommending data-informed design improvements.
- Designed and shipped 10+ client websites over 2 years with 75% client retention.
Design Lead | Balance Marketing Group
JUNE 2012 – AUG 2020 | KING OF PRUSSIA, PA
- Built and scaled the design department from the ground up, establishing creative processes and standards across digital, video, print, and trade show channels.
- Led creative strategy for digital and interactive campaigns, balancing brand consistency with user-centered design principles.
- Built a new capability from scratch, secured organizational buy-in, and grew the department from 1 to 6 people.
EDUCATION
Bachelor of Science in Web/Multimedia Design
The Art Institute of Philadelphia
Bachelor of Applied Science in Graphic Design
The LANSDALE SCHOOL OF BUSINESS
