SmartDrone is charting a new course in the skies.
Creative Direction | Branding | UX/Web Design
The Challenge
Smartdrone builds high-performance commercial drones and software for surveyors and civil engineers—people who rely on precision, efficiency, and tools that just work. They were launching a new drone, Magellan, and needed more than just a name. They needed creative direction, including a clear identity and a digital presence that matched the sophistication of the product itself.
Brand Identity
The creation of the logo, and color system to reflect modern precision and reliability.
Reflecting that new color system in the Smartdrone branding.
Product Visualization
Using AI, a mood board was created to enforce the brand colors.
3D renders fully visualized the soon to be product
Product Integration
Extending the brand beyond digital—the drones were manufactured to match our exact color specs
Website
Updating the style guide: colors, fonts & imagery.
The addition of a dedicated Magellan™ landing page to enforce SEO, drive traffic and ultimately allow users to pre-order the product.
The Smartdrone team has continued seeing a rise in website traffic since the launch.
