A UX-first approach to enterprise cloud
Product Design | Webflow Development | B2B Digital Experience
Overview & Challenge
Rakuten Cloud is a cloud-native platform by Rakuten Symphony built for enterprise-scale applications, VMs, and Kubernetes across industries like telecom, healthcare, and retail. The audience includes CTOs, infrastructure engineers and enterprise IT buyers. The site needed to establish authority quickly, make a deep product hierarchy navigable, and convert the right visitors into demo requests.
My Role
End-to-end product design and Webflow development, information architecture, visual design, responsive build, and a flexible design system spanning three products, four key solutions, and ten-plus industry verticals. The project required close collaboration with designers across global time zones, managing feedback and maintaining design consistency throughout.
The Outcome
A scalable, fully CMS-managed site that anchors Rakuten Cloud’s global go-to-market, supports major partner events like Google Cloud Next, and drives demo requests without developer dependency for ongoing updates.
