Simplifying Enterprise Cloud Infrastructure
A product portfolio this deep needed a site that could actually explain it.
UX Design, Information Architecture, Navigation Redesign, Page Design, Webflow Development, B2B Digital Experience
Overview and Challenge
A cloud, RAN, and OSS software company powering some of the world’s most advanced mobile networks. Four product lines. Eleven industry verticals. Ten million subscribers. The world’s most widely deployed Open RAN software. The site wasn’t keeping up. Navigation was fragmented, key products were buried, and the Open RAN story had no page that matched its scale.
My Role
UX design, information architecture, navigation restructure, Cloud page, Open RAN page, and Webflow development. Working directly with the team and collaborating with designers across global time zones.
Navigation Restructure
Three different navigation bars, each with its own logic. None of them agreeing on how the product portfolio was organized. Rebuilt from scratch into one consistent header, clear hierarchy, no duplicate entries.
Cloud Page
Two very different buyers, one page. A telecom CTO evaluating Kubernetes. A retail IT manager exploring edge computing. Structured around entry points by technology solution and industry vertical so every buyer found a direct path.
Open RAN Page
One job: establish the platform as the leader the moment someone lands. World’s most widely deployed software. 10 million subscribers. 60,000 sites. Europe’s first fully virtualized 5G network. That story had to land in the first scroll.
Design System
Tokens, components, usage guidelines covering four product lines and eleven industry verticals. Built so the internal team could add new pages without calling a designer every time.
The Outcome
A site that keeps up with what the platform has become. The Cloud page anchors presence at Google Cloud Next. The Open RAN page tells the right story to the right buyer. The navigation finally makes sense.
